The Reddketing
Reddit Playbook

Read this first

If you are here, you have probably already tried Reddit.

You wrote something honest about your own product, hit post, and it was gone within the hour. Or a mod removed it. Or your account got suspended. Or the worst one: the post looked completely fine to you and had zero views, because nobody else could see it.

That is not bad luck. That is Reddit working exactly as designed.

This page explains what we actually do, why it works, and what you should expect if we work together. No fluff, no secret sauce nonsense. Just the process.

Why Reddit, and why the timing matters right now

Reddit has always been good for traffic. That part is not new.

Here is what is new. Every big AI model learned how to answer product questions by reading places where real humans argued about products honestly. That is Reddit. When somebody asks ChatGPT "what is the best tool for X," the answer gets assembled out of those conversations.

So there are two clocks running:

That is the whole pitch. Reddit is the cheapest long term visibility left on the internet, and the window on the second clock is closing while everybody is still arguing about whether Reddit is worth it.

Understanding the psychology of Reddit

This is the part most agencies get wrong, so we will spend a minute on it.

Google ranks on authority. Reddit ranks on believability.

Nobody on Reddit cares that you are the founder, that you raised a round, or that your landing page is beautiful. They care whether the person typing sounds like a person. The moment a comment reads like marketing, it is over. Downvoted, reported, removed, and now your domain is a little bit more radioactive than it was yesterday.

What this means in practice:

• A slightly messy, specific, opinionated comment beats a polished one every single time
• Being genuinely useful first is not a nice to have, it is the entire mechanic
• The best possible outcome is somebody else replying "yeah I use this too"
• Any comment that could be pasted into an ad is a comment that will get killed

We are not writing copy. We are having conversations that happen to include you.

The four ways your post dies

Worth knowing what you are actually up against, because each one has a different cause and a different fix.

We have hit all four of these thousands of times over three years. That is genuinely the product. Not "content." Getting through.

Why account variety matters

One account carrying a whole campaign is a single point of failure. When it goes, and it will go eventually, you are back to zero and your domain is now associated with a banned account.

So we run a set of accounts per brand, usually 10 to 15.

That does two things. It spreads risk, so one removal never resets the campaign. And it makes the footprint look like what it should look like, which is several different people who happen to like your product, not one very enthusiastic account that only ever talks about one company.

A few things we hold to:

• Different tone per account. One is analytical, one is casual, one makes jokes. Real people do not all write the same way
• Accounts build genuine history before they ever mention you
• Accounts get rotated so no single one is carrying the load
• New subreddits get folded into the schedule over time instead of hammering the same five forever

If your budget allows it, we can start from established accounts that already have real history and skip the build up phase. That gets you moving faster, but it is not required.

Finding where your buyers actually are

You do not need the subreddits where people talk about your industry. You need the ones where people are asking what to buy. Those are different places and the second list is much shorter.

How we build it:

1. Map every product and service competing with you, including the ones you do not think of as competitors
2. Find the threads where people are actively asking for a recommendation in your category
3. Find the recurring ones. Most niches have a "what are you all using for X" thread that comes back every month, and those are gold
4. Sort by whether buyers are in there, not by subscriber count. A 12k subreddit full of buyers beats a 2M subreddit full of lurkers

You never promote. You participate.

This is the rule everything else hangs off.

The comment answers the actual question first. Properly, usefully, in a way that would still be worth reading if your product did not exist. Then you get mentioned, because you genuinely fit.

What that looks like:

• No links in early placements. Just a mention. Links are the single fastest way to trip a filter
• No "check us out," no coupon codes, no affiliate anything in the first stretch of placements
• Mention competitors honestly when they are the better fit for that person. This costs you one sale and buys you a comment that survives
• Answer the question even when your product is not the answer

The uncomfortable version of this: sometimes the right comment does not mention you at all. Those comments are what makes the account credible enough that the next one works.

Writing a comment that actually survives

Some craft notes, because this is where campaigns quietly fail.

Be specific

"It's been great" is invisible. "We switched after the CSV export kept timing out on anything over 50k rows" is a real person.

Have an opinion

Including mildly negative ones about the thing you are recommending. Nothing reads as a plant faster than unqualified enthusiasm.

Match the room

Every subreddit has a register. r/SaaS and r/smallbusiness do not sound alike, and a comment written for one will read as an outsider in the other.

Vary tone across accounts

Helpful, casual, blunt, curious. Queue several versions in different voices rather than one template.

Length matters

Two lines in a fast thread. Six in a thread where people are writing essays.

Timing and velocity

Timing is worth real money and costs nothing.

When to post

Aim for the window where US and EU are both awake, roughly 7 to 11 AM PST. You want the first hour to have actual humans in it, because the first hour decides everything.

The first 24 hours

Reddit's algorithm rewards threads that look alive. Early genuine engagement in the first day is what separates a thread that ranks for two years from one that dies quietly on page four.

Then leave it alone

A thread that keeps getting poked looks manufactured. Post it, support it early, let it live.

Threads that rank on Google are the real asset

Here is the compounding bit.

A Reddit thread that ranks for your category keyword is evergreen real estate. It sits on page one, it sends buyers every month, and the top few comments in it are doing the selling. Reddit posts rank absurdly well because Google actively favours them for opinion and recommendation queries.

Which means:

• Getting into an existing thread that already ranks is often worth more than starting a new one
• The top three comments in a ranking thread are the position worth having
• These threads feed the AI models too, so the same asset works on both clocks
• Once it is working it costs almost nothing to maintain

Ad spend stops the day you stop paying. A thread with 300 comments does not disappear when your card expires.

Playbooks by niche

The principles are the same everywhere. The execution is not.

SaaS and B2B

Your buyers are in the subreddits for their job, not for your software category. Founders, marketers, ops people, developers. They are asking for tool recommendations constantly and they are extremely allergic to being sold to.

• Lead with the workflow problem, not the product
• Comparison threads are the highest value target. "X vs Y" threads rank forever
• Being straight about what your product is bad at buys enormous credibility
• Long sales cycle, so measure branded search lift, not same day signups

eCommerce

Higher volume, faster feedback, more subreddits in play. Product recommendation threads are constant and people arrive already wanting to buy something.

• Niche and hobby subreddits convert far better than the big general ones
• Photos and specifics do a lot of work here
• Seasonal threads are predictable, so we get ahead of them
• Skip discount codes early. They flag the comment as commercial instantly

Local and regional

Underrated and much less competitive.

• Regional threads pop up constantly in r/[CityName] subreddits
• Neutral, customer style mentions work best. A recommendation from somebody who sounds local reads completely differently
• Far less competition than national subreddits
• Small volume, but the intent is very high

What a realistic timeline looks like

Anybody promising results in week two is lying to you.

1. Month 1

   Account infrastructure, subreddit mapping, first placements. Very little visible traffic. This month is groundwork and you should expect it to feel quiet.

2. Months 2 to 3

   Placements accumulating. First threads starting to rank. Branded search begins ticking up. First real traffic arrives.

3. Months 4 to 6

   Compounding starts. Older threads are ranking and pulling traffic while new ones go up. This is where most clients see it click.

4. Months 6 to 12

   The threads are doing the work. Brands we run reach $50k a month plus from Reddit in this window. One client we started with five months ago is at $22k a month already, which is ahead of the usual curve.

For context on what the traffic side can look like: we have taken brands to 100,000 clicks a month on their brand keyword from Reddit alone, and 124,191 total search clicks over a three month window.

Your mileage depends on your niche, your price point, and how burned your domain already is. We will give you an honest read on all three before you spend anything.

What we do not do

Being clear about this, because it is most of the difference between us and cheaper options.

• No bots. Every account is operated by a person
• No purchased upvotes. Vote manipulation gets you banned site wide, and it takes everything with it
• No Reddit Ads. Different service, different skill, not what we do
• No spam volume. More placements is not better. Placements that survive is better
• No fake reviews or invented experiences. Beyond the ethics of it, Reddit users catch them and the blowback lands on your brand
• No naming our clients publicly. Which is also why you will not see logos in our materials. When you are working on a platform that runs on anonymity, publishing your client list is the fastest way to undo the work. That protection applies to you too

"That is it? Why can't I just do this myself?"

Fair question, and honestly you can. The steps are simple to describe.

Reddit is not simple to crack though. We have spent over 36 months on this platform and there was barely a day in those three years where we did not run into something new that could get an account banned, a post removed, or a filter tripped. Rules that are not written down anywhere. Thresholds that move without notice. Subreddits that quietly blocklist a domain forever, and never tell you.

You can learn all of it. It will cost you about a year, a pile of burned accounts, and a domain reputation you cannot undo. Or you start from where we already are.

That is the actual value. Not the four steps. The three years of finding out which things kill you.

How we work

Pricing is scoped per campaign. Volume, niche difficulty, and how burned your domain already is all change the amount of work involved, so we quote it after we have looked rather than before.